Enormous opportunities to capture Customer demographic and behavioral information, are offered on the web channel. This information gathered on the business web site, can be used to improve Customer service.
The use of e-services is characterized by a lower degree of anonymity compared to conventional cash transactions, given that it requires the submission of a minimum set of payment data (name, credit card number, shipment address for a physical product). Moreover, a User is often invited to register to a site and fill-in data related to his personal profile, professional activity and interests. The User gets in return, access to the site’s content, or an email with a white paper, or some other web product or service.
Personalized treatment of each registered User is feasible, given that the User has submitted her/his preferences (e.g. a news site may present in a personalized page, news relating to the predetermined areas of interest only). On the other hand, the behavior of a web User can be captured in detail, in a sequence of clicks on the hyperlinks, that the User follows as he navigates through the various web pages (a sequence known as clickstream). Clickstream analysis is a new trend, in order to develop Customer insight on the web channel. Customer insight can lead to a more effective marketing promotion on the web. Product promotion based on analyzed Customer profiles, can be very effective. An example of this is the personalized promotion of books on Amazon.com, based on previous Customer purchases or selections in a wish list.
The development of portals which focus on a specific vertical market (known as vortals), aims at targeting specific customer groups, and allows the focused promotion of products and services from this vertical market, once this specific Customer group is attracted. Many such examples can be found on the internet, like traveling and vacation sites, or healthy living and nutrition sites. Moreover, product search on the internet, via the submission of keywords or keyphrases on search engines, allows the highly focused promotion of products and services on the search result pages. This method, known as keyword advertising, has a very high potential to produce business value and is growing extremely rapidly.
The automated customer-business interaction potential of the internet, changes radically the transaction landscape, and creates new opportunities for value creation, but also new risks for businesses oriented exclusively to conventional transactions.
Copyright 2006 - Kostis Panayotakis
Material relevant to information management, can be found at http://www.pleroforea.com.
Tags: Business value creation on the internet, customer insight on the internetBusiness value creation on the internet, customer insight on the internetShare This
If you have access to the internet, you have access to literally hundreds of thousands of public records at your disposal. You can find basically anything you want if you are willing to search for it, including free public records such as marriage certificates, unclaimed money information, property deeds and criminal records.
When we began to do public records searches we were amazed at how much information showed up. We began by searching for public records and quickly realized that we would need to narrow the search before we could even begin to weed through all of the information available on the web.
Therefore, our first tip for anyone beginning to search for public records on the internet is to be as specific as possible. This means you need to specify what type of record you want, state, city, dates or years and first, middle and last names as they pertain to your record’s search. Even being that specific, you will still be given a large number of options to choose from. For instance, when we searched for “criminal records Dallas Texas 2005 John Michael Smith” over 500,000 websites were identified. Obviously, many of these sites were not specifically geared towards public records, but you get the picture that you need to be specific.
Because public records are free, stay clear of sites that try to charge money you for a search or want to charge you for access to the records once they are found. Most of the time you could simply just hop in your car and drive to the local courthouse or vital statistics department to get the free records so there is no reason that you would need to pay for free records. It must be noted that public records are different then searches for people or people locaters and it is not unusual to expect to pay a fee for that service.
There are many sites that will help you narrow down your search, such as Locatepublicrecords.com and publicrecords.com. This helps you avoid some of the junk sites, sites that charge money and sites that don’t really pertain to a public records search. WE would suggest that you start at one of these sites to do a speedier search.
The next time you need a public record, want information about public deeds or are just a concerned neighbor wanting to know who is living in your area, you can turn to the internet. With a little searching, you can find the public records you need without having to leave the comfort of your house and standing in line with everyone else.
Learn how to find and use public records at http://www.publicrecords-search.org/
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Since the internet is relatively easy for entry a lot of individuals use it to benefit their business. They also use the internet to explore their hobbies. In some cases a hobby website can turn into a big money maker such as the websites cdbaby.com or myspace.com.
One bad thing that has come about because of the success of those hobby websites is the confusion between a hobby and a business. These days some people seem to think that any hobby website they build is actually a business and they get discouraged when the money does not start to role in.
People need to learn to evaluate the potential of their websites before getting their hope up. If they don’t they could end up blowing money on a new website every week that has no business concept and no potential to be a business.
When you build a hobby based website you should approach the website as a hobby. Have fun with it and see how much money it makes. If visits are picking up and people begin to blog about it and it takes off then congratulations but do not force a hobby to be a business it will only discourage and frustrate you.
Andre Bias is the owner of http://www.kidfriendlyentertainment.com an online source for top notch DVD’s for children 10 years old and younger. He is also the owner of the websites http://www.pokergreed.com and http://www.infoonrealestate.net
Tags: business, fun, hobby, internet, websitebusiness, fun, hobby, internet, websiteShare This
