Search Engines & People Want The Same Thing
When your website visitors arrive, they are looking
for, and need to find, very specific things. They
enter your “front door” thinking:
1. “Make it quick, I don’t have time to waste.”
2. “Make it easy for me to understand the benefit.”
3. “Make it easy for me to reply.”
4. “Don’t let me down.”
Funny enough, or not so really, the MAJOR search
engines are looking for, and need to find, these same
“features” in order to give your website the thumbs up
and allow your webpage to be listed.
However, a search engine is much more specific in the
sense that the overall flow through of your website
must meet a particular set of criteria. To ensure
you’re on the right track with your current or soon to
be in existence website, let’s take a look at Google’s
Quality Guidelines.
Basic Google Search Engine Website Principles:
Make pages for users, not for search engines.
Don’t deceive your users, or present different content
to search engines than you display to users.
Avoid tricks intended to improve search engine
rankings. A good rule of thumb is whether you’d feel
comfortable explaining what you’ve done to a website
that competes with you. Another useful test is to ask,
“Does this help my users? Would I do this if search
engines didn’t exist?”
Don’t participate in link schemes designed to increase
your site’s ranking or PageRank. In particular, avoid
links to web spammers or “bad neighborhoods” on the
web as your own ranking may be affected adversely by
those links.
Don’t use unauthorized computer programs to submit
pages, check rankings, etc. Such programs consume
computing resources and violate our terms of service.
Google does not recommend the use of products such as
WebPosition Gold
July 23rd, 2008 No Comments posted in Computers and Internets
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