Home Base Network Marketing Why Only the 5% Succeeded
There are typically two primary reasons why people fail in a network & affiliate marketing
business… These are of course, after you kick out the tire-kickers, looky-loos, lazy bums,
dreamers, excuse makers, whiners, and complainers. In other words, the quitters.
Network marketing is a business of business ownership, pursued by people who have never
been business owners!
It’s a business of marketing and training pursued by people who have never marketed or trained!
So, back to our two reasons for the hard-working, dedicated brothers,sisters,father and mother
of the wonderful industry…
1: They start on a limited budget from the ‘Jelly bean jar’, and they run out of money before
they have a chance to build an organization.
2: They make their list of 100 warm market contacts, run through those, and then they
are out of people to talk to. (And out of money to advertise).
Those are the ‘biggies’.
But it don’t have to be that way, IF, they simply used a complete business model.
Let me explain…
Take a look at McDonald’s. They are a Billion Dollar franchise. The most successful
and duplicated business model in the world. And one that happens to be run by teenagers
,college drop-outs and retirees!
How? Why?
The answer can be found in the system that makes up the foundation of the franchise.
Do you ever feel like you bought a business in a box, but that a few parts might be missing?
You know… The pieces that actually turn your actions into “production”.
Well, if you feel like that, it’s because you’re right.
Ray Kroc, the franchise master of McDonald’s was a genius in more ways than one.
MLM & affiliate marketing has been compared to a McDonald’s franchise in many ways, on
many occasions. If you haven’t come across these comparisons before, I’m sure you can
quickly think of a few on your own.
Here is what you may not have realized about Ray, McDonald’s, and your business…
Ray’s primary mission was to sell McDonald’s franchises to franchise buyers
Pretty simple.
Our job as networkers is no different. We sell our franchise opportunity to others, and
collectively market the product to the end consumer.McDonald’s food sucks. It’s about as far from
good, fresh, quality food that you can get.
Yet it’s the largest and most successful franchise and fast food restaurant in the history of human kind.
How in the world is that possible!? How can you become #1, by selling an inferior product?!
It goes against everything we think we know about business.
Well, this is exactly where the genius of Ray Kroc becomes apparent.
Ray knew the product wasn’t going to be the initial key to success for his franchise buyers,
just as your product is not the initial key to your success in your MLM or affiliate business.
Having a good product is important after the fact…Once you actually have customers. Then it’s critical
to give them the best product possible.
The key to McDonald’s success with both franchise owners and customers, was their duplicatable system.
Ray sold them EXACTLY what they wanted,which wasn’t a restaurant, but a machine that
acquired customers, and turned them into cash.This is what all our friends or your prospect wants.
Don’t sell them the food,product or courses. Introduce them a system that generate money like McDonald.
In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school
kids, and have them run the show.All they did was train each other on how to flip the switches, that ran the machine, which did the majority of the work behind the scenes.
The competition didn’t stand a chance. Ray’s system was like a greased chute. You turn it on, and it churns out a predictable end result every time.
So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?
Unfortunately, you are probably trying to sell them on your company and your product. (A”mine-is-better-than yours-burger-with all the trimmings”).
Am I right?
Be smart.
Do what Ray did.
People get rich in this world by solving other people’sproblems, and when you sell someone your
opportunity, you are not solving a problem, you are giving them a BIGGER ONE!!!
“Yeah now you got yourself the hottest program in the industry! (Slap on the butt), Now go get’em tiger!”
Product and comp plans don’t make you successful.
Systems do. And when I say systems, I mean a COMPLETE system which includes the pieces that
bring in your customers (ads), sell them your product (marketing), and then train the new business owners, and develops the relationships within the them.
These machines (ads and marketing) should be doing the work for you. All you need to do is push the
‘Go Button’ and become buddies (customer service,cashiers) with the folks who come through the system.
Not because you are unskilled or lazy, but because a system is duplicatable and you are not.
Your job is not to sell, but to BUILD RELATIONSHIPS,because THAT is they glue that binds this industry.
Take this advice to heart:
A system that is not backed up and glued together by a heart, by people, by relationships, is a ticking
time-bomb.
Show them and sell them a system for attaining the results they want, be a mentor, friend, and a coach,
and they could care less about ORAC values, price points, and competition.
Let me share with you I bring people every week into my business, and they have NEVER even seen a company/opportunity overview!
That happens because I don’t sell them on the business. I sell them on me, our team, our system
first (because these are the ONLY things that will bring results), and THEN, I sell them on the company…
(Or should I say that I allow them to sell themselves on the company).
Solve their problem with your system and with your leadership.
Do these two things, and you will reap success beyond your wildest dreams.
See you at the Top.
Jason Powell is currently the co founder/partner of Onlineincomehub which he and his team are conducting classes now for their increasing 300 team members about internet marketing. Have a view of him and his team at : powellhomebase.blogspot.com
Tags: Home base, Internet marketing, online business, Work form home.August 31st, 2008 No Comments posted in Computers and Internets
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