The Importance of Providing an e-Service
The internet offers web-based entrepreneurs great ways to create income, such as affiliate marketing, banner-advertising, and pay-per-click advertising. The online business-person must remember that the income method is only one part of business. One must also supply an actual service.
You can’t just join an affiliate program and expect to make money. You can’t just put an ad banner up on a website and expect to make money. That would be about as effective as having TV commercials without a TV show.
Not only do you need a way to earn income from your web traffic, emails, etc., but you also need to provide a service for your customers, viewers, and/or audience. Without providing a service, you won’t have any customers to whom you can advertise!
Assuming you have a website, the best service to provide is information. Not just any information, but provide specific quality information, about a particular subject such as fishing, cars, dating advice, etcetera. There are also other forms of content for websites other than information, such as games, quizzes, chat-rooms, forums.
Even if you don’t have a website, you need to provide a service. If you’re an affiliate marketer without a website, there are still many methods to partner your affiliate link with a service, such as product reviews, ezines, ebooks, etcetera. An ebook, namely a free ebook, is a great way to provide a service and increase affiliate sales. Write a simple ebook about something relevant to what you market, and then scatter your affiliate links throughout the ebook.
No matter what service you choose to provide, quality is just as important as quantity. Even if you have all sorts of services and information to offer, customers won’t bother with it if it’s low-quality.
Unfortunately, there are many scammers who may claim that there are ways of making money online with little or no work. These are scams. As we all know, money doesn’t grow on trees. If you want to earn money, you have to provide a service or product in return. Remember, the only free lunch is found in a mouse trap. Whenever your proposed with a business opportunity, ask yourself what service you’ll be providing. If you aren’t providing much of a service, then you won’t be making much money.
Scott Hughes creates and runs many successful e-businesses. Read more articles like this on his website, Web Business Resource, at http://webbizresource.com.
Tags: business, internet business, product, service, web businessSeptember 30th, 2008 No Comments posted in Computers and Internets
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