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Don’t Fear the Internet Fax

What may be simple and second nature to one person, may lead to confusion and hair pulling to the next. Let’s take internet fax for instance. This technology has been around for quite some time now but there are still many people out there who could not tell you how it works or how to send an internet fax. People tend to fear what they don’t understand. Some may be afraid that using internet fax is going to be too complicated. Nothing could be further from the truth. How Internet fax WorksInternet fax technology isn’t really all that different than using a traditional fax when you break it down. Both convert faxes into binary data (1 for white, 0 for dark) to send from one location to another, called a “handshake” - an electronic agreement of how to send and receive the information. The only difference is that internet fax technology allows you to do it with a few clicks of the mouse. How to Send an Internet faxHow you send an internet fax will change slightly depending on your providerHowever, there are 2 basic ways to send an internet faxOne is directly from a word processing program, such as Microsoft Word, and the other is from an online control panel through your internet fax providerFor example, you have just written a document that needs to be faxed out to a clientLet’s examine the 3 possible ways this can be accomplished: Sending a Fax on a Traditional Fax Line

1. Open the document you want to fax.
2. Select print.
3. Go to the printer and pick up your document.
4. Walk over to the fax machine, load it in the fax machine and dial the outgoing fax number.
5. Wait as the fax is being sent out.
6. When finished, retrieve your document, and take it back to your desk.
7. File the document away for future reference.

Sending an Internet Fax Using Fax Print Software

1. Open the document you want to fax.
2. Select print and choose Fax printer.
3. Enter in the recipient’s fax number.
4. Click send.

Sending an Internet Fax Using an Online Control Panel

1. Login to the online control panel.
2. Upload the document you want to fax.
3. Enter in the recipient’s fax number.
4. Click send.

Receiving Your Internet FaxReceiving internet faxes is even easier than sending themWhen a fax is sent to your internet fax phone number, the provider will then forward it to your existing email addressThe file will come as an attachment and with a double click of the mouse, you have your faxJust as with sending your internet faxes, there will most likely be an option to access your faxes from an online control panel as well Internet fax is a simple and convenient solution for small and home based businesses todayWith internet fax, sending faxes is now as easy as printing and receiving faxes is as easy as checking your email Don’t be intimidated by this user-friendly technology. Overcome your fear and check out internet fax for yourself.

Brandi Cummings, an expert in the field of virtual telecommunications, recommends checking out Fax800.com (http://www.fax800.com), a leading provider of internet fax technology for small businesses.

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Internet Forum Controversy and Father-Son Conversational Placement

Watching the behavior of those who participate in forums is quite fascinating indeed; in fact some of the human behavior is quite obvious and predictable indeed. One tactic which you will see from veteran politically savvy forum participants is to change the tone and act like they are giving genuine advice or wisdom, to take the upper hand and set the other person into a listen mode like a Father-son conversation. Here is what it looks like so you will know it when you see it;

Jen states; “I was genuinely trying to offer you a small bit of wisdom I’ve picked up over time. It applies to people of any age.”

Of course this does not always work and sometimes someone who has studied a little human psychology will catch it as this person has who stated;

“Incorrect you were trying to move the conversation to Father-son mode from a straight line conversation of equals. You know if you read back all the posts it is truly amazing all the things you have called others or inferred on this Blog. I cannot accept your “genuine-ness” however your wisdom is an interesting point; I see where you are coming from. But fear is not what invoked my flight or “fight” response in this case. In this case I am defending my observation and perception of that observation and the concept of how to best fix the problem (mentoring) in my estimation from all my experience and wisdom.”

Now the other participant has indeed flipped the comment and turned it around so they can take the upper hand and give out advice. Interesting all the flip-flop primate politics on the Internet Forums these days isn’t it? Have you participated lately? Consider this in 2006.

Lance Winslow

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The Power of Upselling, Tips and Examples

Before I get into how Up-Selling can benefit you and your sales, let me answer the question:

What is an Up-sell?

An up sell is when a customer is ready to order a product, or already has ordered a product from you, then you immediately offer a complimentary product.

This is the most common example of a perfect upsell:

You go into your local fast food restaurant , (Burger King, McDonalds, etc.) your hungry and want to get something to eat. Your standing there looking at the selection, first you check out the 99c value menu, but it’s something about the smell of the frying burgers and fresh French fries that entices you to start looking at the main combos and promotions.

You see something, and you think “hey that’s a great deal”, especially for how hungry you are. Your the next one in line, so you walk up to the cashier ready to buy and say “Combo Number 3 please.”

And right before the cashier rings you up, s/he kindly ask “would you like to ‘Up-Size’ that combo for just .59 cents? You think, “Yumm, more of those delicious fresh fries and more tasty soda to drink with my meal, all for just an extra 59 cents.”

What a bargain, especially since your so hungry. So you kindly say sure, I would like to ‘Up-Size’ my combo.

How many of you have been in this situation? It’s a safe bet that almost all of you have…guess what..

you had just experienced yet another up-sell..and all you wanted to do was get something to eat ^_^..

Ok, Ok, now …How can you use this method of marketing to benefit Your sales?

Well, there are a few ways you can approach this.

First, You can offer different versions of your product or service. For instance, lets say your selling an autoresponder service. Your first version can simply be a free or low cost web based service–the ‘bronze version’

Your first version has only one set back, it contains (your) advertisements in each mailing..

So you can offer the same web based service with out the advertisements as an upgrade for only $20/mo more. This could be your ’silver package’

Then taking this a step further, you can offer a fully functionally version, where the customer would be in complete control as a Domain Based autoresponder.-The ultimate ‘Gold version’ and you can offer this version for $150 over the ’silver’ price.

O but you can offer another great up sell to the ‘Gold version’ by adding lifetime upgrades to the domain based autoresponder, as the ‘Platinum Version’ and charge say an extra $20 over the ‘Gold’ Price.

Doing this will allow you to up sell both, people who are looking for web based service AND the domain based service..

A second way you can use the power of up selling to boost your sales through the roof is simply by placing an entry pop-up at the download page/confirmation page of a product that a customer has already purchased.

An example for you:

lets say your selling a Automating Search Engine Submission Software for $97..

When your customer has clicked the order link, filled out their credit card information and clicked the ’submit’ button they are taken to the download/confirmation page.

On this page is where you place the entry pop up with a link to a complimentary eBook about ‘Search Engine Submission and how to optimize your site to get the #1 ranking.’ lets say you sell this ebook for $27 (normal price $47, give them a discount and make them feel valued–because they should be) .

What this does for your customer: Offers them a product they can actually use–that compliments their current purchase. Since they already have their credit card out and are in the “buying mode” chances are they will jump at the chance to own that ebook..

So what this does for you is increased your initial $97 sale to a $124 profit. All for simply being a good business person and offering your customer more value and convenience.

I really hope you now see how powerful the ‘up-sell’ is… use it in all your Marketing endeavors and see your sales fly.

To your success, Anthony L Davenport

Ps. With pop-up blockers becoming more and more available to internet user, it is also a good idea to put the same offer that you use in the entry pop-up, ON the actually download page/confirmation page of your customers initial order. This will ensure that no-one misses your ‘up-sell’ promotion.

About The Author

Powerful, In-Demand Resell ebooks/software for You to make 100% Pure Profit from each sale!! Plus Cutting Edge Web Applications to keep You ahead of all the ailments of eMarketing today Get PAID MONTHLY to build YOUR opt-in email list Fr~e 12 Volume eMarketing Success Library And MORE…. http://www.iczn.com

anthony@iczn.com

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