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How Can You Increase your Profits Part 2

Increase your profits as we have seen in the first part of our lesson is easy if you know how to do it.
We have seen that we need to get more visitors; and now we will learn that we need to increase the SPV.
SPV means: Sale Per Visitor.
The concept is that with the same number of visitors, you close more sales.

You will need to know how to calculate a conversion rate.
But don’ t worry, no need to be a crack in mathematics, there are very good softwares out there to track your advertising, and they will automatically calculate your conversion rate for you, and many more data that you will need later, as you become an expert affiliate.
Explanation of the conversion rate(CV):
A certain percentage of people will buy something from your site.
For example: for 100 prospects, 5 buy your product: 5/100 = 0.05% = CV.
A good CV is between 1% to 10%.
It is very important to increase your SPV.

Here is different ways to do that:
add web pages to your website,
add new products to your website,
update your webpage by testing it,
add audio to your website,
add testimonial,
tweak existing content on your website
add paragraph to existing sales letters
add more content to your business,
add software that shows you if the changes you made make you money…
the more words, webpages, and free products you provide to your potential customers, the better it is.
You will need also to increase the sign up conversion rate.
It is the number of person who will give you their email address, so you can follow up with an 7 days course, or ezine, or newsletter, and then…close the sale.
A good sign up conversion rate is between 10% and 33%.
Now you must act and try yo increase your SPV.

Copyright 2006
Franck Silvestre.
I hope to meet you in our Powerful Internet Marketing Training FREE classes for beginner and advanced marketers.
http://www.internetprofitmentor.com

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What is a Niche Market

First of all, we should understand what is a niche market.
It is a group of people with common interest, a group who has
the same hobbies, or the same social background, ethnicity.
They will have the same desires and need.
Each niche need informations and solution to their problems, and
it is an extremely targeted market.

Your role of Internet marketer start here.
How? You will give them what they want. Not something you are
trying to sell to that niche by a forcing or a massive attack,
but something they have to buy. Something you discovered that is
vital for that niche.

For example, you can’ t come with the latest karate gi (kimono
for the non martial artists), and present that gi with a massive
advertising campain to a football team? You will spend tons of
money, and you won’ t make any sale.

But if you understand the needs of that niche, what they are
passionate about, what they are dreaming of… Now you will come
with products they simply can’ t live without. That’ s powerful,
you will have literally nothing to do to sell. Just present them
the products, and that’ it they come like the mouse follow that

peace of cheese, they rush from everywhreto buy from you, they
are complaining because your product is not available in their
country, they advertise your products to their nichemates; the
effect is viral.

It leads to residual income, because these people will buy from
you other and other, they have no choice, no alternative, they
can’ t miss that.
Now I hope you understand why you have to target a specific
niche with the specific product, the big deal.

So let’ s resume:
Find a niche market, it’ s easy on the web, you have all the
tools that you need for free or small fee.
Find out what they want.
Present them a product that satisfies their needs
Come to them with convenience: come with something they are
searching for days or months, or they already found it, but you
come with a new one, more sophisticated, who fit exactly their
needs, the answer to their questions, take a old product who
worked in the past in that niche and make a survey to find what
you will add to this product or remove from it which will make
the difference.

Or you can come with a very new concept that they maybe was not
aware of.
Think about the cellular phone, people din’ t know 10 years ago
that it will be crucial to have a cellular phone. Who can leave
without a cellular phone today?
Do your homework now, and find what people want.

Copyright 2006
Franck Silvestre.
I hope to meet you in our Powerful Internet Marketing Training FREE classes for beginner and advanced marketers.
Niche Market Mastery

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The Good, The Bad, And The Ugly Of Ebusiness

While many people are already experiencing the joy and tribulation involved in running their own internet business, many others are considering going into business on the internet.

If you are considering starting your own internet business then you need to consider the good, the bad, and the ugly truths of ebusiness.

What is good about internet business? Probably the single greatest benefit of ebusiness can be summed up in one word — opportunity. There are numerous opportunities to start a business, buy a business,and grow a business on the internet. There are also many opportunities to learn everything you need about doing business on the internet from blogs and newsletters, articles, ebooks, and forums.

What is bad about internet business? The prevailing myth that you can get rich quick on the internet. Yes, there are many people making millions off their internet businesses and some people even manage those staggering sales numbers they use for their sales pitch. But the real, cold, hard truth is that it takes time to learn how to do business on the internet and it takes time to be a success on the internet. Once you have done your groundwork then you may well also achieve those amazing financial results, but many people give up long before and miss out on their opportunities.

What is ugly about internet business? The simple fact that scams abound. So many people buy into the myth of the internet get-rich-quick-scheme they are willing to put down hundreds, even thousands, of dollars to buy into the dream. Many of the people touting these “successful” programs are not actually rich or successful themselves. In fact, their only income is generated by scamming newcomers.

So how do you embrace the good, avoid the bad, and ignore the ugly?

First you must explore your opportunities. Remember that the internet really is the information superhighway. Study and learn and question — and continue to do all three even after you have started your own business and even after you have made your first million.

Second remind yourself, daily if necessary, that no one gets rich quick on the internet but that millions are there for the making if you only put in your time and learn. Doing business on the internet is much like the tortoise and the hare. Slow and steady wins the race every time.

Third do not sign up for any scheme, program, or partnership that involves sharing your credit card information until you have thoroughly studied the situation from all angles. There are reputable and worthy opportunities that might involve a fee, but if they are worthwhile and reputable then they will not expire in 24 hours, there will ample freely available material to study, and you will see evidence of the program’s success.

Don’t let all that is ugly and bad overshadow the true good that can be accomplished on the internet. You can start your own business, you can make it successful, and you can make it lucrative — and it doesn’t need to cost you anything but time and ingenuity. That is what is truly amazing about doing business on the internet.

Deanna Mascle shares her internet business experience in her blogs How To Start A Business and Answers About Ecommerce.

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