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Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 2

Did you know that 95% of coaching businesses fail because their owners don’t pay enough attention to sales copy?

Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your Online sales copy matters. Here’s the rest of the 10 top ways to get new clients and keep your present ones:

7. Create Benefit-Driven Home Page and Sales Letter Headlines

The number one mistake we make when we put up our first Web site without the direction of a professional copy writing coach is that we don’t give them a reason to buy.

If you pay attention to your headlines on your home page and on your sales letters to include a few key words and the specific benefit your client will receive, you will start seeing an upsweep of sales.

Search engines look for these key words and will use them to up your listing number.

Are your homepage headlines so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: Welcome to my site. My bio is…. My mission is…. or “click here” to subscribe to my fabulous ezine?

Create a variety of headlines that have marketing pizzazz.

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Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 1

Did you know that 95% of coaching businesses fail because their owners don’t pay enough attention to sales copy?

Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your online sales copy matters. Here’s 10 top ways to get new clients and keep your present ones:

1. Make sure your Web site, email, or phone sales messages serve your potential client’s needs and desires.

When we don’t convey our convincing message of why they should choose us, we lose them. Ask yourself these questions, “What does my Web site say about me? Does its messages take my readers by the collar and convince them to read more?”

Do your words inspire your readers?

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Three Free Ways to Optimize your Search Engine Placement

1. Include your best key words and phrases in the opening paragraph of each article you submit to ePublishers and top Web sites. Your best key words and phrases are the ones that people put in the subject line of the search engines like Google. For my Web site, we use book coaching, book coach, Judy Cullins, San Diego, Write book, self-publish. Since 1999, we are still number one.

Search engine spiders pick up these and give you a higher place in the top search engines. Expand your keywords through visiting www.goodkeywords.com.

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