A person could go myopic sifting through pages of search results from Google and Yahoo! I keep a bottle of eyedrops on my desk just for that reason. Unfortunately, nothing can restore the time I lose by a poorly structured search. In a perfect world, I could immediately guess the most effective keywords that might also be the exact keywords selected by a web developer to tell the search engines how to index a specific page. But, there is very little precision in language and, although choosing the right keywords might help lessen the strain on our eyes and our time, learning the capabilities of our favorite search engines will give us the best results.
For example, did you know that certain keywords, or rather “meta terms” trigger more optimized and immediate search results? Let’s say you want to know the current weather in El Paso, Texas. Enter the following as your search terms:
weather el paso
and immediately, you’ll see the temperature and forecast for that day. Here’s what Google showed me for June 20, 2006, as the top search result. With this information, I had no need to browse any of the other search results.
Weather for El Paso, TX, 93
Tags: features, Google, internet, keywords, search, Search engines, shortcuts, tips, yahoofeatures, Google, internet, keywords, search, Search engines, shortcuts, tips, yahooShare This
The Internet links us all to a vast array of information-sometimes more than we expect, and to sources we didn’t know even existed. When searching for ‘online dictionary’ I pulled up a variety of ‘ordinary’ dictionaries, and such sites as etymology dictionary (www.etymonline.com). Adding ‘desert’ to my search query pulled up sites as diverse as:
Dream Dictionary (http://www.soulfuture.com/dream_dictionary/dream_dictionary_main.asp)
and The Astrodigital Online Dictionary of Meteoritics (http://www.astrodigital.org/astronomy/metdict.html)
Like a lot of people I sometimes get diverted from what I’m doing by this kind of interesting link appearing in front of me, of which is entirely irrelevant to what I’m doing. In this case, I looked up a definition of the word ‘desert’ which I subsequently found, but in the end didn’t end up using. My search had nothing to do with meteors called ‘fireballs’ which are much brighter than normal meteors because they are roughly the size of peas, some even the size of a grain of sand. I love discovering this kind of trivia.
Thankfully, using the Internet makes researching much faster so I can spare a few minutes to connect with interesting web sites, and still learn what seeing a desert means in a dream, before getting back to connecting with the facts I need to know today. You know the next time I see a very bright meteor, I may remember it is a ‘fireball’, and why it is so bright.
By Allan T. Price
http://www.m6.net
Allan T. Price is a creative writer who gets distracted by interesting links much more often than he sees shooting stars. This is probably because he spends so much time looking at computer screens, and so little time looking into outer space.
Allan T. Price is a creative writer working at M6.Net: ‘The web-hosting company for humans.’ M6.Net is working hard to help humanity experience the power and freedom to develop their own part of the Internet, to share their information, and connect with anyone, anywhere, anytime.
Tags: internet, searchinternet, searchShare This
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It is the process in which the careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from www.pixelphoria.com/glossary.php. There are several ways in which this process can benefit internet marketing strategies.
When creating or updating a commercial website, the reason is typically to make the products more attractive to viewers, while at the same time creating the ability to gain more exposure with a broader audience. While most websites have a target audience, it is this ability to gain a larger, broader audience that they are all searching to gain. The Search Engine Optimization process allows for the creation of a higher page ranking when a potential viewer is using a search engine to find specific websites based upon the searchable keywords they will enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched. For example, if “internet marketing” was searched for in Google, the more times the phrase “internet marketing” is included within the website, potentially the closer to the top the page will be displayed.
In this time of maximum Internet usage, many searchers only use first page displayed websites on their searches because this is where the pages with those higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. Please do not make the mistake of thinking that these websites are the only ones out there that will have the relevant search information, it just means that these websites have better marketed themselves to be located when specified keywords are searched, which is the exact benefit of Search Engine Optimization. This makes it even more critical that each website understand the importance of and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.
As should be understood by this point, it is imperative that an understanding of and taking advantage of Search Engine Optimization will provide the website a higher profile in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer in the world of ecommerce, then is a strategy that should be employed immediately.
Online reprint rights granted as long as the article is published in its entirety, including links and resource box. © John Doetsch 2005.
John Doetsch is founder of Websition.com where you will find additional articles and free web content written by the Internet’s most gifted authors. Visit his site at http://www.websition.com
Tags: benefit, engine, gain, internet, marketing, optimization, search, seo, websitionbenefit, engine, gain, internet, marketing, optimization, search, seo, websitionShare This
