Increase your profits as we have seen in the first part of our lesson is easy if you know how to do it.
We have seen that we need to get more visitors; and now we will learn that we need to increase the SPV.
SPV means: Sale Per Visitor.
The concept is that with the same number of visitors, you close more sales.
You will need to know how to calculate a conversion rate.
But don’ t worry, no need to be a crack in mathematics, there are very good softwares out there to track your advertising, and they will automatically calculate your conversion rate for you, and many more data that you will need later, as you become an expert affiliate.
Explanation of the conversion rate(CV):
A certain percentage of people will buy something from your site.
For example: for 100 prospects, 5 buy your product: 5/100 = 0.05% = CV.
A good CV is between 1% to 10%.
It is very important to increase your SPV.
Here is different ways to do that:
add web pages to your website,
add new products to your website,
update your webpage by testing it,
add audio to your website,
add testimonial,
tweak existing content on your website
add paragraph to existing sales letters
add more content to your business,
add software that shows you if the changes you made make you money…
the more words, webpages, and free products you provide to your potential customers, the better it is.
You will need also to increase the sign up conversion rate.
It is the number of person who will give you their email address, so you can follow up with an 7 days course, or ezine, or newsletter, and then…close the sale.
A good sign up conversion rate is between 10% and 33%.
Now you must act and try yo increase your SPV.
Copyright 2006
Franck Silvestre.
I hope to meet you in our Powerful Internet Marketing Training FREE classes for beginner and advanced marketers.
http://www.internetprofitmentor.com
Tags: free course, home business, increase, internet business, leads, mentor, profit, traffic, tutorialfree course, home business, increase, internet business, leads, mentor, profit, traffic, tutorialShare This
First of all, we should understand what is a niche market.
It is a group of people with common interest, a group who has
the same hobbies, or the same social background, ethnicity.
They will have the same desires and need.
Each niche need informations and solution to their problems, and
it is an extremely targeted market.
Your role of Internet marketer start here.
How? You will give them what they want. Not something you are
trying to sell to that niche by a forcing or a massive attack,
but something they have to buy. Something you discovered that is
vital for that niche.
For example, you can’ t come with the latest karate gi (kimono
for the non martial artists), and present that gi with a massive
advertising campain to a football team? You will spend tons of
money, and you won’ t make any sale.
But if you understand the needs of that niche, what they are
passionate about, what they are dreaming of… Now you will come
with products they simply can’ t live without. That’ s powerful,
you will have literally nothing to do to sell. Just present them
the products, and that’ it they come like the mouse follow that
peace of cheese, they rush from everywhreto buy from you, they
are complaining because your product is not available in their
country, they advertise your products to their nichemates; the
effect is viral.
It leads to residual income, because these people will buy from
you other and other, they have no choice, no alternative, they
can’ t miss that.
Now I hope you understand why you have to target a specific
niche with the specific product, the big deal.
So let’ s resume:
Find a niche market, it’ s easy on the web, you have all the
tools that you need for free or small fee.
Find out what they want.
Present them a product that satisfies their needs
Come to them with convenience: come with something they are
searching for days or months, or they already found it, but you
come with a new one, more sophisticated, who fit exactly their
needs, the answer to their questions, take a old product who
worked in the past in that niche and make a survey to find what
you will add to this product or remove from it which will make
the difference.
Or you can come with a very new concept that they maybe was not
aware of.
Think about the cellular phone, people din’ t know 10 years ago
that it will be crucial to have a cellular phone. Who can leave
without a cellular phone today?
Do your homework now, and find what people want.
Copyright 2006
Franck Silvestre.
I hope to meet you in our Powerful Internet Marketing Training FREE classes for beginner and advanced marketers.
Niche Market Mastery
Tags: free course, home business, increase, internet business, leads, mentor, profit, traffic, tutorialfree course, home business, increase, internet business, leads, mentor, profit, traffic, tutorialShare This
It is one of the most important question that you should ask yourself, and know.
There is only two ways to increase your profits, and we will review them here.
You need first to get more visitors, and in a second time, you need to increase the SPV.
Let’ s focus now on the first point: get more visitors.
There is a lot of way to do that, some of them are crucial for your business, while the others
are optional; but you need to test them all and focus on the one you like, after you know it is
something working for you.
]then you will know what is working and what is just wasting of your valuable time.
You can:
buy targeted hits (traffic ) for your website, or send email to your opt in mailing list.
(an opt-in mailing list represent a list of customers who agreed from your website form or -other source- to receive informations for you, or offers, it could be an e-zine, or newsletter,…)
what is important is that you will not be subject to SPAM complains.
You can pay someone else a commission on sales generated by having him sending massages to his own opt-in list. It is a JV, Joint Venture.
You may pay a fee to put a banner on another website,
or pay someone a commission on sales generated to put a banner, ad or link to his website;
you can submit links to your website to search engines,
or exchange links with other websites;
an option is also viral marketing: you release a free report that contains links to your website and allow website in your niche market to give it away.
You will reach a amazing number of people with that method alone.
You may set up your own affiliate program.
As you can see, increase your traffic is not impossible, and there is numerous ways to do it.
In the second part, we will learn how we can increase your SPV, which is the second way to increase your profits in any business you are involved in, online or offline.
This is one of the many amazing techniques taught at:
Make Money Online
Get your FREE 12 hour video course plus many other incredible tips.
Tags: free course, home business, increase, internet business, leads, mentor, profit, traffic, tutorialfree course, home business, increase, internet business, leads, mentor, profit, traffic, tutorialShare This
